But when all means are owned by the whole society and are used in the name of society under a single plan, the “social” view of what to do and what not to do will certainly play a part. Swimming The Ocean Is Calling And I Must Go Poster. The game guides all decisions. In such a world, we will discover immediately that our set of ethical rules still has many shortcomings. We do not care here whether such a complete set of ethics is desirable or not. Just to say that to this day civilization has always been accompanied by a reduction in the areas of activity in which the actions of individuals are bound by fixed rules.