BBC economic correspondent Tim Weber (October 23, 2005) helps draw the next lesson: “Google’s technology is based on complex algorithms but the secret to their success is simple: Provide a search engine. the best in the digital world and use the results to sell ads – carefully selected to suit the needs of the users. And Into The Ocean Swimming poster. Pay-per-click, this formula brings in almost all of Google’s revenue. Every time someone clicks on the link of an advertiser, the advertiser pays 50 cents. Collect money on a mouse click. It’s simple and too effective. How many clicks per second is difficult to count in this world.