In 2001, Gross met Page and Brin proposed to cooperate, but CEO Page and his friend Brin insisted on not commercializing scientific products seeking information on the internet they invented. But then, Google changed its mind as Page realized that “we had to be in business to develop our achievements.” And Adword was born. Frida kahlo flower starry night van gogh poster. The service is based on Gross’s pay-per-click model but is completely “Googleized” according to their business philosophy – meaning there is no high paying to buy the link first. Advertisers have their own unique piece of land on the right side of the screen. The technique is the same, but Google’s way of doing business is different.