Google needs nothing more to make money. Their job is to continue serving the world. Another revenue source for Google for eight years is technology subscribers like Yahoo or AOL. The pay-per-click invention, interestingly, was not designed by Page for Google. Owl In this classroom we all belong poster. But perhaps Page is respectable in listening to others and learning it by using it for what he or she is looking for. The biggest contributor to the pay-per-click initiative is Bill Gross, who founded Idealab in 1996, a type of workshop that spawned business ideas. One of the products of this idea is Overture.