Google is an extra initiative in the AdWords service for advertisers to bid against each other for keywords used to search. Meaning that “keywords” have a higher search value, the higher the price. So the word has become valuable commodity. The Google system, with its sophisticated metering algorithms, counts a huge amount of traffic, occurring continuously from which to standardize it. Swimming and into the ocean I go poster. So Google, through its technological prowess, was actually trading something of quality, not itself. The level of focus on users is very high while the product design has given advertisers a multitude of options. For example, if you are in Vietnam, you can choose to advertise within Vietnam only.