Google’s AdWords even allows you to advertise within a 25-mile radius of your store. Every time someone accesses Google, just one click is involved in composing something and then Google will standardize it. Page calls it “data mining” – although these data are not technically relevant and even interest or psychological data. Swimming the pool is calling and I must go poster. And 20% of the creative time of Google employees is spent on analysis, thinking about these seemingly irrelevant data. Meanwhile, the search engine, called Google AdSense, places a link on the websites of newspapers and websites of Google partners.